Ad creative
A clear offer, expressed in the right format for the placement.
Static & motion · Creative variants01 / Campaigns
Build the whole
path to action.
The ad earns a moment of attention. What happens next has to earn the lead, the sale or the next conversation. We create the ad assets, bridge pages, landing pages and conversion experiences that carry one offer from first impression to final step.
15+years of digital marketing experience
James Duband, through Lead Genesis
James Duband, through Lead Genesis
The bridge page
Give people the context they need before asking for a decision.
Explainers · Comparisons · QuizzesThe landing page
Bring the promise, proof and next step together on one focused page.
Offer pages · Investor pagesForm or checkout
Connect the decision to a booking, purchase or approved investment flow.
Lead capture · Booking · CheckoutSwipe through the stages
The route fits your offer. Use the stages you need, without adding steps for the sake of it.
02 / How it runs
One campaign,
six steps.
Every campaign runs on the neonstudio platform, from your first request to the results. Choose a step to see it.
Rejected pieces come back in the next build
03 / The tour
From request
to results.
A demo campaign on the platform, step by step. Choose a step, or use the arrows.
On screen: Requests › New request
01 / RequestAsk for it in a chat.
Describe the campaign in plain words and attach your files. The chat asks what it needs and writes up your request as you go, then the studio plans it with dates.
- A chat that asks the right questions
- Your request written up as you talk
- A plan with dates, on your calendar
On screen: Projects › Spring campaign › Creative
02 / CreativeEvery piece on one board.
Ads and the landing page arrive on your campaign’s board once our QA has checked them, in every size they will run.
- Ads and pages together
- Feed, Stories and page sizes
- Checked by QA before you see them
On screen: To do › Approvals
03 / ApproveApprove, reject or mark it up.
Go piece by piece, seen as it will run in the feed. Approve, reject with a reason, comment or mark up the image, and approve a finished set in one go. Undo is always one key away.
- Seen as it runs, feed or Stories
- Reject with a reason, or mark it up
- Approve all for a finished set
On screen: To do › Compliance sign-off
04 / Sign offYour compliance officer signs off.
Where your business needs it, approved pieces wait for your compliance officer. Changes to wording are shown side by side, cleared or sent back with a reason.
- Wording to clear, side by side
- Sign off a piece or a whole set
- Nothing launches without it
On screen: Campaigns › Spring campaign › Launch
05 / LaunchReady for your media buyer.
Approved, signed-off pieces move to Launch with every field and tracking link. Send your media buyer a private sheet that stops working after 14 days.
- Every field and tracking link
- A private sheet for your buyer
- Held pieces stay held
On screen: Campaigns › Spring campaign › Dashboard
06 / ResultsWatch it perform.
Spend, leads and cost per lead fill in as the numbers arrive, by ad, so the next round of creative starts from what worked.
- Spend, leads and cost per lead
- Results for each ad
- Ask for more creative from the dashboard
Demo project. The client, names, photos and figures are invented to show how the platform works.
04 / What we build
Campaign assets that
work together.
Each piece is built around the next, so the click leads to the offer people expected.
Ad creative & variations
Static and motion concepts, format adaptations and messaging variations. Built around the destination so the click leads to the offer people expected.
- Concepts, hooks and visual direction
- Placement sizes and short-form motion
- Creative variants for your testing plan
Intermediary & pre-sell pages
The useful step between an ad and a decision. An explainer, editorial page, comparison or short quiz can give visitors the context they need before the offer.
- Offer education and objection handling
- Clear next-step links and lead capture
- Message continuity with the ad and destination
Landing pages & conversion flows
A focused page for a focused campaign. We structure the offer, proof, form and follow-up handoff around the action you want people to take.
- Campaign-specific page design and copy
- Lead forms, multi-step flows and booking
- Analytics events and CRM connections, where scoped
Investor pages & crowdfunding checkout
Present the company and offering clearly, then make the route into the approved investment flow understandable. We design the investor experience and develop the agreed integrations.
- Investor-facing page structure and approved content
- Investment calculators and multi-step checkout UI
- Handoff to the selected investment platform
05 / An example
A considered
investor experience.
Our Aero Design Labs work pairs an investor offering page with an investment calculator and a four-step checkout interface: amount, details, payment method and review.
Development example / Aero Design Labs
Design and development in review. Platform connection and launch approvals are pending. This is a build example, not a live investment checkout.
- 01Investment amount
- 02Investor details
- 03Payment method
- 04Review & handoff
For Regulation Crowdfunding, transactions run through the registered intermediary. We build the experience around the issuer’s and platform’s approved requirements. SEC guidance ↗
06 / Experience
Built by someone who
understands the traffic.
James brings 15+ years of digital marketing and offer-page experience through Lead Genesis. That perspective shapes the creative, the page and the path between them.
Start with the offer.
We ask what you are selling, who the visitor is and what the ad promised before we choose a layout.
Build for iteration.
Agree the first launch scope, then add useful variants. You can develop a single campaign page without commissioning a complete website.
Define the handoff.
Forms, checkout, CRM and event tracking are part of the plan, with named responsibilities for each connection.
07 / Begin
Bring the offer.
We’ll map the build.
Share your current page, traffic source and intended action. We’ll identify the creative, pages and integrations the project needs.
Development scope is separate from ad spend, media buying, platform subscriptions and ongoing campaign management.